David Madej *
David Madej *
I’m a Digital Media Design student athlete passionate about creating bold visuals and modern brand stories. This portfolio shows my journey through design, marketing, and creative problem solving.
LOW LIGHT CLUB
PERSONAL BRAND
LOGO DESIGN
SABERSHIELD CYBERSECURITY
SaberShield was my first opportunity to turn an idea into a real brand for a real client. I approached the logo as more than just a visual mark. The goal was to find the right balance between symbolism, clarity, and purpose.
The shield became a symbol of trust, while the hidden “S” and saber shape added meaning without being too obvious. Every decision was made with purpose, showing strength without feeling aggressive, protection without fear, and simplicity without losing meaning. This project shaped how I approach branding today by focusing on intention instead of decoration.
LOGO DESIGN
GREENACRE FINANCE
For Greenacre Finance, I focused on clarity as the main design principle. The geometric mark subtly references the letter “G” while keeping a clean and modern shape that avoids obvious financial symbols.
The sharp angles and balanced spacing create a sense of structure and direction, reflecting the planning and discipline behind financial growth. The result is a mark designed to feel modern, professional, and dependable at first glance while also showing careful design when viewed more closely.
BRAND MANAGEMENT
DIGITAL MEDIA DESIGN (UNIVERSITY OF CHARLESTON)
This role was my first professional step into design. I joined the Digital Media Design program’s social media team shortly after starting the major, where I focused on creating engaging content that highlights student work, events, and the creative culture of the program.
Over time, the role grew into a management position. I now help plan content strategy, schedule posts, shape the brand voice, and oversee the full social media workflow while managing and coordinating two additional team members. This experience helped me combine design, storytelling, and strategy, not only as a creator but also as someone responsible for consistency, quality, and direction.
BRAND MANAGEMENT
TYKES N HOUNDS
My role at Tykes N Hounds allowed me to work across both digital and print design while keeping the brand consistent. From social media visuals to printed advertisements and promotional materials, I focused on turning ideas into clear and engaging marketing assets.
This experience reinforced how important consistency is across different formats and showed me how strong branding works beyond the screen while still keeping its identity.
BRAND MANAGEMENT
CHICAGO BUTCHER SHOPS
Chicago Butcher Shops gave me the opportunity to explore modern visual storytelling within a very traditional industry. Through social media focused brand management, I created content that balanced strong design with authenticity and trust.
The goal was not to modernize the brand just for the sake of it, but to strengthen its identity in a way that felt honest, recognizable, and visually engaging. This project shows my ability to adapt creative direction to established brands.
VISUAL IDENTITY
CHICAGO LEGACY FC
Chicago Legacy FC is a concept project I created to explore what it takes to build a soccer club identity from the ground up. I approached the design as if the club already existed, developing a complete visual system that includes the logo, kits, promotional posters, and matchday graphics.
Inspired by Chicago’s character and ambition, the brand combines modern design with a timeless foundation. Every element was designed to feel consistent, purposeful, and believable, reflecting my approach to sports branding as building a full identity rather than just creating visuals.
BRANDING * Identity * Design * Creativity * Direction * Art
BRANDING * Identity * Design * Creativity * Direction * Art
I'm a digital media designer who loves creating clean, modern visuals that tell a story. From branding to social content, I focus on turning ideas into sharp, engaging design. Learn more