CHICAGO BUTCHER SHOPS

Working with Chicago Butcher Shops meant designing within clear boundaries shaped by tradition, craftsmanship, and local trust. My role focused on creating a consistent visual presence for social media that felt modern without moving the brand away from its roots.

The goal was not to reinvent the brand but to present it clearly and consistently by using strong hierarchy, texture, and tone to support what already made it recognizable. This project shows my ability to take established brand values and translate them into modern visuals while keeping the brand authentic.