CHICAGO LEGACY FC

Chicago Legacy FC began as a project focused on building a believable football club identity from scratch. I approached it as if the club already existed, designing a full visual system that includes the logo, kits, promotional posters, and matchday graphics.

Inspired by Chicago’s character and competitive spirit, the identity combines modern design with a timeless foundation. Each element was created to feel consistent and purposeful, reflecting my approach to sports branding as creating a full identity rather than just surface level visuals.